Skip to content
N NAIRI
Back to people
G

Gi W. Yun

Dean, Professor and Fred W. Smith Chair, Journalism

Open to new collaborations

Research interests

Social psychological aspects of media and communication: internet research methods, social media, health communication, agenda-setting, social network analysis and big social media data analysis. Current projects include machine bias in information production and consumption, health care advertising in local media, and local agenda-setting on immigration. His work has been funded by the National Science Foundation, Google and the Online News Association, and he is co-PI on the NSF CyberCorps Scholarship for Service at UNR.

Recent publications

The ten most recent from their Google Scholar profile, newest first.

  1. Minority-Owned, Claimed Status, and Profile Attributes of Businesses on Google Maps: COVID-19 Pandemic Survival

    GW Yun, SY Park. Social Science Computer Review 44 (4), 718-737 , 2026. 2026

    1 citation

  2. Attitudes toward direct-to-consumer healthcare service advertising and perceptions of information features: comparison of physicians and marketers

    SY Park, GW Yun, DM Cook, MJ Coppes. International Journal of Pharmaceutical and Healthcare Marketing 20 (1), 152-168 , 2026. 2026

  3. Consumer attitudes toward farmers’ markets: An application of the stages of change model

    SY Park, S Purnell, GW Yun, N Kim, SY Ryu. Journal of International Food & Agribusiness Marketing, 1-25 , 2026. 2026

  4. Is Exposure to Direct-to-Consumer Healthcare Service Advertising Linked to Trust in the Medical Profession?: A Pilot Study

    SY Park, GW Yun, D Cook, MJ Coppes. Business and Professional Ethics Journal 45 (1), 93-117 , 2026. 2026

  5. Are patient-centered Care, healthcare consumerism, and trust in physicians compatible?: Positioning analysis of the patient-provider relationship

    SY Park, DM Cook, GW Yun, MJ Coppes. Health Communication 40 (8), 1524-1534 , 2025. 2025

    4 citations

  6. Marijuana message channels, health knowledge, law knowledge, and confidence in knowledge as risk and protective factors of marijuana use among college students

    SY Park, CY Joa, GW Yun, N Constantino. Journal of drug education 53 (1-2), 19-38 , 2024. 2024

    5 citations

  7. Sociotechnical challenges to the technological accuracy of computer vision: The new materialism perspective

    ES Kim, Y Oh, GW Yun. Technology in Society 75, 102388 , 2023. 2023

    18 citations

  8. Consumer perceptions of information features in healthcare service advertisements and attitudes toward advertising

    SY Park, GW Yun, DM Cook, MJ Coppes. International Journal of Pharmaceutical and Healthcare Marketing 17 (2), 209-228 , 2023. 2023

    15 citations

  9. Analysis of direct-to-consumer healthcare service advertisements on television: An application of the patient expectation framework

    SY Park, K Hill, GW Yun, S Friedman, MJ Coppes. Health Communication 38 (10), 2067-2079 , 2023. 2023

    1 citation

  10. Patient-centered care and healthcare consumerism in online healthcare service advertisements: a positioning analysis

    SY Park, GW Yun, S Friedman, K Hill, MJ Coppes. Journal of patient experience 9, 23743735221133636 , 2022. 2022

    25 citations

All publications on Google Scholar